Insight

Balance in an imbalanced world

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Humans are visual by nature.  Up to 85% of people describe themselves as visual learners* so the old adage “a picture’s worth 1,000 words” is certainly based on truth.  With just 16% of readers reading word-for-word** we know that people respond to images.

人天生被視覺所吸引。接近85%的人形容自己為 *”視覺型學習者 (visual learner)”,因此 “一圖勝千言” 這句格言是有確實根據。而只有16%的人一字不差地閱讀文字**從數據中我們可得知讀者如何對圖像作出反應。

Research shows that web pages with relevant images had 94% more views than those without. But bigger is not always better. Competitor Monitor insights show that using too many images can result in the issue of information overload and consumers switching off.

 

So, what is the right balance?

研究指出網頁上載有關聯的相片會比沒有上載關聯相片的網頁多出94%的瀏覽量。但,並不是擺放愈多圖片就代表正確。Competitor Monitor 指出使用太多圖片可導致資訊氾濫,從而令讀者失去耐性。

 

但,何為正確的平衡?

I Heart Studios recommend these guidelines;

I Heart Studios 有以下建議:

  1. Keep It Simple: Allow the focus to stay on the product.保持簡潔: 盡量將聚焦點放於商品上。
  2. High Quality: Deliver the fine details demanded by today’s consumers.

高水準:現今的顧客追求細緻的細節

  1. Angles: Provide all of the product information visually.

角度: 於視覺上提供所有產品的資料。

  1. Variation: An image for all variations of your product, e.g., different colours, textures, etc

變化: 照片集結產品的所有變化,例如: 不同的顏色,質感,等等

  1. Detail: A detailed image is the next best thing to physically feeling the product.

細節: 一張詳盡的照片是可直接接觸產品之外的最佳替代品。

  1. Context: Provide an idea of how the product will look or be used in different real-life circumstances providing a sense of the size and scale of the product.框架: 讓讀者知道產品於不同真實環境中的呈現的模樣及尺碼

If you are looking for balance in your online brand life, contact I Heart Studios to see how we can help.

 

 

 

*Trend Reports

**Neilson Norman Group “How Users read the web”