Case Study
Myla
I Heart Studios created a campaign for Myla
that captures the elegant sensuality of the
brand’s premium heritage.
The total assets created included homepage content, social collateral and
a London Underground campaign.
Luxury and elegance underpinned our ‘total services’ approach to shoot Myla’s lingerie campaign. Styled, art directed, produced, and photographed by the I Heart Studios team, we shot on location over two days in London’s Green Park. Opulent furnishings mirrored the lingerie label’s exquisite craftsmanship, while the soft lighting reflected Myla’s sophisticated sensuality, seen clearly in our behind-the-scenes film.