Case Study


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This shooting project aims to reposition the

swimwear label Maru in the marketplace

by creating an aspirational lifestyle-driven

brand campaign.

Marketing content includes campaign stills, creative life images,
brand film and behind-the-scenes film.

Tasked with elevating Maru Swim to a broader audience, I Heart Studios provided a full services package for its new swimwear campaign: styling, shooting, art directing, and producing a stunning collection of content for use on the client’s newly designed website. Featuring both women and menswear, the sun-drenched shores of Cape Town’s coastline chimed with the label’s vibrant colourways and sporty silhouettes.