Case Study

Le Chameau

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Footwear and accessories that represent the

traditional French heritage. Our brief was to

create a luxury Christmas gifting campaign

for the premium French bootmaker Le Chameau.

The marketing assets we created were used to launch the product offering
in addition to being used in stores, online and on the brand’s social channels.

Setting the standards of performance for all rubber boots and renowned for its handmade craftsmanship, Le Chameau is worn by discerning men and women all over the world. Briefed to create a Christmas campaign for the label’s gift section in stores, online and on the label’s social channels, the I Heart Studios team delivered a 360 package; styling, producing, and photographing a series of still life and video content, we drew on the iconic French label’s premium lifestyle heritage and created a series of marketing assets that balanced the label’s longstanding tradition with a modern flair.