Case Study

Drift Innovation

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The brief of this project is to produce a powerful

promotional brand feature film and a set of

still imagery for the global launch of

Drift Innovation’s new 4K Ghost camera.

Marketing content for use on Drift Innovation’s website and social touchpoints.

When we were briefed to create a promotional video for the global launch of Drift Innovation’s most powerful camera, we looked to the dramatic clifftops of Palma, Mallorca. Bathed in natural light and with rugged terrain, the Balearic island’s dynamic backdrop was not only stunning but perfectly captured the camera’s USP. The finished film was art directed and styled by the I Heart Studios team.