Case Study

Derek Rose

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Our brief was to promote luxury loungewear

label Derek Rose by creating visually engaging

marketing imagery for key diary events.

Marketing collateral created was used on the Derek Rose website,
in press literature and on the label’s social channels.

A world leader in creating luxury loungewear, sleepwear and underwear, family-run Derek Rose is renowned for its superior quality, in-house fabric innovation and signature satin-stripe finish. Expressing a desire to create promotional imagery that hits key annual events, the label asked I Heart Studios to work with them which drawing on our own experience working with lingerie and knitwear clients, we were perfectly positioned to do. With targeted calendar dates identified, together we styled and produced a series of still life imagery that fulfilled the brief.